Fans now get their answer from Google and AI assistants before they reach a website. Here is what that changes for a creator, and what an address of your own does about it.
68%
Of Google searches in the US now end without a click
In the first four months of 2026, two searches in three ended on the results page, up from about 60% in 2024. The answer is read where it appears, and the creator's own page is never opened.
Of searches click a result once AI answers: being cited is now the key
Without an AI summary, 15% of visits click a search result; with one, 8%. The answer is what reaches people, so what counts for a creator is to be the source that answer names.
The figures are rounded; each links to its publisher’s own study. Both measure Google search in the US.
Built to be found by AI
More and more fans ask an AI assistant who to follow rather than searching. A hub under .best is built for that question.
54%
Found where AI looks for the best
Ask an AI assistant for the best creator to follow on a subject and it leans on pages built around “best”: in Meltwater’s study of 9.5 million AI citations, “Best X” listicles appeared in 54% of the most-cited LinkedIn content. A hub at creators.best/yourname puts “best” in the creator’s own address, and gives assistants one clear page to cite for it.
People ask an assistant for the best creator to follow on a subject. On a .best hub, the word in their question is already in your own address: creators.best/yourname.
02
One page an assistant can read
Who you are, what you make and where to find it — on one page, in plain text, at one address, rather than scattered across profiles an assistant has to piece together.
03
One name everywhere
Every profile can point back to the same .best address, so you read as one name rather than a handful of handles that may or may not be the same person.
04
The source is you
When an assistant cites the hub, it cites your own page — not a fan account, a directory or a lookalike speaking for you.
Nothing here promises a ranking or a citation: assistants choose their own sources. A .best hub gives them a clear one.
One address. Everything you make.
creators.best/yourname is an address you hold, a hub you open, and a follow that is held against it.
Your name. At the Best address.
creators.best/yourname for free, and on Pro yourname.creators.best — your own address, easy to say on stage and easy to find.
amara.creators.best
Address ofAmara
PlanPro
creators.Best brandingRemoved
All your links in one place
Every channel, the shop, the newsletter and a way to work with you on one page, at one address in every bio.
Amaracreators.best/amara
Book a session
The newsletter
Super Follow: Grow your fans
Fans follow you at your address, not a network's — so drops and news reach them from you directly.
Super Follow
12,846+24%
Held atcreators.best/amara
Moves with the nameYes
Click analytics
See what fans press — the shop, the newsletter, the booking — counted at your own address rather than inferred from a platform's dashboard.
Link clicks, this month
48,209+18%
Measured atyour own address
Send messages to Super Followers
A drop, a live, a new video: written once, and it lands with every Super Follower.
Message to Super Followers
Live Q&A on Friday — bring your questions, I’ll answer them all.
Delivered12,846 of 12,846
Lands intheir super box
Private links for Super Followers
Members-only content, early access, a discount code: rows that open for the people who followed you, and stay shut for everyone else.
On the creator hub
Live on Twitch
Book a session
Members-only workoutsSuper Followers
Shut, not hidden
One address, one page, one following — and all three of them yours. How it works walks through building it, Super Follow is the button the third card is about, and pricing is what each plan costs. About .best covers the domain the paid plans come with.
Published by internet.Best, the ICANN-accredited registry that has operated the .best top-level domain since 2018, led by CEO Cyril Frémont. About internet.Best.
Ready to create your creator hub?
For the creators, influencers, athletes and writers who want an official address of their own.
