Super Follow

A fan taps Super Follow once at your address and is subscribed to you — not to your Instagram and your newsletter separately. Add a channel next year and the people who already follow you come with it, without asking them to follow anything again.

The follow sits at the address layer rather than inside an app, so the relationship is your: held against its own address, and not rented back to it a slice at a time by a ranking system that can change next quarter.

Nothing stands between you and the fans who followed you. What you post at your address reaches them — there is no feed to place it in, and no reach to buy back.

A row on the creator hub can be private: it sits in the list where everyone can see it, shut, and opens the moment someone Super Follows. Shut rather than hidden, so a visitor knows there is something there and what it takes to reach it — and the link behind it, handle and all, stays yours until they do. From the Pro plan up.

Write one private message — a promo code, a discount, a secret link, or simply a welcome — and it is sent automatically to everyone who Super Follows, the moment they do. It lands in their super box, the mailbox every Super Follower has, which is also where anything else you send your Super Followers arrives. Nobody's inbox provider decides whether it is delivered. On Premium.

Super Follow is on every hub, including the free one. It is not the thing we sell you — it is the thing that makes an address different from a links page. The paid plans differentiate on customization, analytics and email instead.